What if we are defining a journey to a historical place to somebody, we did be using a story over a bullet ed presentation which will help the listener to envision the place himself. This tells the power of storytelling whenever we have to connect the listeners with us and this is not in novels or autobiographies only, it’s with articles, white papers, email sequences, eBooks and other types of contents also. In short effective content marketing stars with good story telling.
Here we share some of the important aspects of storytelling in content marketing:
- Be an enchanting storyteller
Listening a well crafted story took you to a journey of words and connects you emotionally to it. Knocking the door of minds with a beautiful description or sharing your own experience with something will generously make a reader connected to u and believe you. Instead of narrowing down to direct sales, if the content is marketed through a good story it can leave a long term and ever staying effect on the listeners.
- Not selling; telling is the tool
Rather than focusing on you and your product/service, stress on readers interest. How can you be beneficial for solving reader’s problem? What would they prefer to read and share? If these questions can be answered than you can master the art of content marketing which directly benefit your customer.
- Weaving story around your brand
Your story can focus on your brand and puts up the philosophy and principles your business follows. Coca Cola talks about Open Happiness, IBM share Happy Planet so as you can include the social and charitable act your company does but the spot light should always be customer benefit. It will help shoot up your business built confidence in your products and services. A right story can make your business stand apart from the crowd by building emotional linkups, showcasing your customer need assessment and stabling you as a brand that delivers.
- Stories can be small n big
A thirty seconds TV commercial contents a story created beautifully catching audience attention in a nick of seconds. A small blog post or email marketing can put massive impact on readers mind. In contrast to the same if you want establish impact of core values such as culture of an organization than telling big stories covering major issues and experiences an organization undergone is a good tool to share.
Content marketing is creating result oriented techniques of constructing and distributing relevant content to attract, acquire and engage a well defined target audience for connecting business to qualified customers. Storytelling is the crux of content marketing, powerful stories connect the viewer and force him to share with friends and colleagues and your business will grow through these stories.
